About Us

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Get insights on public relations and strategic communications from Pitzer Relations.

Our Methodology

We have a five-step process to ensure that programming is on target and delivers the right pre-determined results:

Research Pain
Points
Benchmark
Against Industry
Determine Desired
Outcomes
Correlate
Programming
Measure Business
Outcomes
Discovery executive
involvement
  • CEO and CFO
  • Head of sales
  • Marketing leadership
  • Commitment to understanding what the REAL business challenges are
  • Client owned secondary research
What does
the industry say?
  • Industry secondary discovery
  • Potential primary research
  • Come up with what "industry" thinks the biggest challenges are
Determine desired
outcomes
  • Cross-reference executive input with industry input
  • Come up with agreed upon, correlated pain points
  • Use paint points as business challenges, programming needs to address
  • Determine desired outcomes
Align programming
to address challenges
  • Channel: Better channel communications
  • Sales: Targeted sales communications outlets
  • Brand: Brand or reputation publicity
  • Financial stability:Building a strong outlook, plan
Set measures
early
  • Share of voice
  • Benchmark on stakeholder relations
  • Sales
  • Brand or reputation advancement
  • Channel throughput
  • Marketing Optimization

Buy-in at all levels from beginning to end.

Key to this entire approach is involvement at all of our clients' levels to ensure that we get "buy-in" and that there will be no missteps in the process. Identifying the challenges upfront and the business outcomes we want to deliver will ensure that the programming is on target and hitting the metrics we all have agreed upon.

 

Our Toolkit

Our toolkit consists of proven techniques and new marketing and communications approaches.

Discovery
  • Business Challenges:
    • – Internal
    • – Primary
    • – Secondary
  • Relationship Mapping
Strategic
Planning
  • Strategic Ideation
  • Strategy  Development
  • Strategy testing
Communications
Programming
  • Analyst relations
  • Channel & Partner communications
  • Content  development
  • Crisis Communications
  • Event support
  • Media relations
  • Messaging/story development
  • Online communities
  • Speaking
  • Determine desired outcomes
Evaluation
  • Measurement methodologies
  • Metrics
  • Reverse engineered input