Amplify, Amplify, Amplify!

Amplify, Amplify, Amplify!

In my over 30  years of working in public relations, I have never seen such a time when there has been so much change in the industry. In some ways not so good, but in many ways really good. One that comes to mind is what clients do with a “hit” or article once it...
Edelman Trust Barometer

Edelman Trust Barometer

I had the opportunity to attend IABC Chicago’s luncheon on the Edelman Trust Barometer last week. It was an outstanding presentation by Tamara (Snyder) Rodman, followed by a lively discussion on the topic. Almost all categories of groups (businesses, media, NGOs,...