Blog
It Has Been Awhile
We've been a little lax in posting but that is going to change as we added some new exciting clients and have new approaches to public relations. Stay tuned as more will come in the coming days, weeks!
Wow! COVID-19 Remains a Big News Driver
I am struck by how even as the COVID-19 epidemic winds down in the United States, the topic is still a big driver of news and publicity. I am working with Escalon, leader in essential business services to small businesses and entrepreneurs, who will be holding an...
Why You Need to Plan a Post-Pandemic Strategy Right Now
In the face of a crisis, people want a leader to follow. So, just about anybody willing to step up will be hailed as a hero. They are willing to overlook the apparent flaws as long as they make the right choices. However, as the COVID-19 pandemic drags on, a charming...
VerticalTech – More than a new catch phrase; it’s knowing the business
You’ve heard of FinTech, EdTech, ConstructionTech, and more. Well, I am here to say they all should roll up under a new category – VerticalTech. Let’s face it, when we talk about these niched vertical technology offerings most of the time we are talking about ERP,...
Edelman Trust Barometer
I had the opportunity to attend IABC Chicago’s luncheon on the Edelman Trust Barometer last week. It was an outstanding presentation by Tamara (Snyder) Rodman, followed by a lively discussion on the topic. Almost all categories of groups (businesses, media, NGOs,...
Profiles in Courage
All the hullabaloo surrounding President Trump’s impeachment trial and the demands being put on Senators to break ranks, reminds me of John Fitzgerald Kennedy’s book, Profiles in Courage, and its wonderful stories of how great men and women who showed unwavering...
In Truth We Trust
IABC Chicago’s February luncheon on February 20th will feature Edelman’s Trust Barometer. This is the 20th year for the Barometer and I have been around or connected to most of those. It makes one think about how important trust in all things is today, particularly...
Storytelling
Storytelling has been around since the first time man was able to speak. And, storytelling has crept into our profession. There are a few agencies out there promoting the concept of telling a story to really get traction. Not to condemn messaging. It is needed, but to...
