Edelman Trust Barometer

Edelman Trust Barometer

I had the opportunity to attend IABC Chicago’s luncheon on the Edelman Trust Barometer last week. It was an outstanding presentation by Tamara (Snyder) Rodman, followed by a lively discussion on the topic. Almost all categories of groups (businesses, media, NGOs,...
Profiles in Courage

Profiles in Courage

All the hullabaloo surrounding President Trump’s impeachment trial and the demands being put on Senators to break ranks, reminds me of John Fitzgerald Kennedy’s book, Profiles in Courage, and its wonderful stories of how great men and women who showed unwavering...
In Truth We Trust

In Truth We Trust

IABC Chicago’s February luncheon on February 20th will feature Edelman’s Trust Barometer. This is the 20th year for the Barometer and I have been around or connected to most of those. It makes one think about how important trust in all things is today, particularly...
Storytelling

Storytelling

Storytelling has been around since the first time man was able to speak. And, storytelling has crept into our profession. There are a few agencies out there promoting the concept of telling a story to really get traction. Not to condemn messaging. It is needed, but to...